Paper White video

A while back I posted an article called How White is Paper White

As a follow-up to my last post on the basic properties of printing paper media I thought I’d post this video to refresh the idea of “white”.

In this video we basically look at a range of 10 Permajet papers and simply compare their tints and brightness – it’s an illustration I give at my print workshops which never fails to amaze all the attendees.

I know I keep ‘banging on’ about this but you must understand:

• Very few paper whites are even close to being neutral.
• No paper is WHITE in terms of luminosity – RGB 255 in 8 bit colour terms.
• No paper can hold a true black – RGB 0 in 8 bit colour terms.

In real-world terms ALL printing paper is a TINTED GREY – some cool, some warm.

If we attempted to print the image above on a cool tinted paper then we would REDUCE or even CANCEL OUT the warm tonal effects and general ‘atmosphere’ of the image.

Conversely, print it to a warmer tinted ‘paper white’ and the atmosphere would be enhanced.

Would this enhancement be a good thing?  Well, er NO – not if we were happy with our original ‘on screen’ processing.

You need to look upon ‘paper white’ as another TOOL to help you achieve your goal of great looking photographs, with a minimum of fuss and effort on your part.

We have to ‘soft proof’ our images if we want to get a print off the printer that matches what we see on our monitor.

But we can’t soft proof until we have made a decision about what paper we are going to soft-proof to.

Choosing a paper who’s characteristics match our finished ‘on screen’ image in terms of TINT especially, will make the job of soft proofing much easier.

How, why?

Proper soft proofing requires us to make a copy of our original image (there’s most peoples first mistake – not making a copy) and then making adjustments to said copy, in a soft proof environment, so that it it renders correctly on the print – in other words it matches our original processed image.

Printing from Photoshop requires a hard copy, printing from Lightroom is different – it relies on VIRTUAL copies.

Either way, this copy and its proof adjustments are what get sent to the printer along what we call the PRINT PIPELINE.

The print pipeline has to do a lot of work:

• It has to transpose our adjusted/soft proofed image colour values from additive RGB to print CMYK
• It has to up sample or interpolate the image dpi instructions to the print head, depending on print output size.
• It has to apply the correct droplet size instructions to each nozzle in the print head hundreds of times per second.
• And it has to do a lot of other ‘stuff’ besides!!

The key component is the Printer Driver – and printer drivers are basically CRAP at carrying out all but the simplest of instructions.

In other words they don’t like hard work.

Printing to a paper white that matches our image:

• Warm image to warm tint paper white

• Cool image to cool paper white

will reduce to the amount of adjustments we have to make under soft proofing and therefore REDUCE the printer driver workload.

The less work the print driver has to do, the lower is the risk of things  ‘getting lost in translation‘ and if nothing gets lost then the print matches the on screen image – assuming of course that your eyes haven’t let you down at the soft proofing stage!

If we try to print this squirrel on the left to Permajet Gloss 271 (warmish image to very cool tint paper white) we can see what will happen.

We have got to make a couple of tweaks in terms on luminosity BUT we’ve also got to make a global change to the overall colour temperature of the image – this will most likely present us with a need for further  opposing colour channel adjustments between light and dark tones.

 

Whereas the same image sent to Permajet Fibre Base Gloss Warmtone all we’ll have to do is tweak the luminosity up a tiny bit and saturation down a couple of points and basically we’ll be sorted.

So less work, and less work means less room for error in our hardware drivers; this leads to more efficient printing and reduced print production costs.

And reduced cost leads to a happy photographer!

Printing images is EASY –  as long as you get all your ducks in a row – and you’ve only got a handful of ducks to control.

Understanding print media and grasping the implications of paper white is one of those ducks………

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